The discovery of the beauty of the future.
The clearer the picture of a shared future, the greater a company’s leverage.
Fig. 6 · Future
What cannot be simulated wins.
A lever needs a fixed point to move the world.
At BRUYSTENPARTNERS, we see an organisation’s originality as that point.
bruystenpartners.com
Tim Bruysten.
Managing partner of BRUYSTENPARTNERS GmbH & Co. KG, managing director of intelligence GmbH, professor teaching Global Strategy at ESSCA in Paris.
Enabling progress is a responsibility. Raising the future potential of organisations means aligning concrete to-dos with one big goal.
One profile, four jobs.
The same question, four perspectives.
- 01
Consulting
BRUYSTENPARTNERS GmbH & Co. KG · intelligence GmbH
- 02
Research
richtwert GmbH · Future Study 2021 — 2023
- 03
Teaching
Professor since 2011 · Teaching Global Strategy, ESSCA Paris
- 04
Stage
Keynotes, masterclasses, panels · over 20 years

Progress has seven stages.
From the first movement, which comes from outside, to an organisation that trusts the future to change it. Those who know their stage know the next step.
Impulse
Movement comes from outside.
Commitment
I decide.
Leadership
We act together.
Commons
Shared foundations for many.
Resonance
We respond to one another.
Co-evolution
Systems change one another.
Authorship of the future
We let the future change us.
Five clusters that overlap in every project.
- Fig. 1 Business Uniqueness · Basic trust · Future · Transformation
- Fig. 2 People Leadership · People development · Strategic thinking · Ethics of the future
- Fig. 3 Market Strategy & focus · Innovation · Acceleration · Competition
- Fig. 4 Technology Artificial intelligence · Big data & BI · Smart everything · Disruption
- Fig. 5 Interaction Gamification · Experience design · Customer journey · Funnels & moments
Technology accelerates exponentially. Organisations linearly.
Since the 1990s, the gap between what is possible and what organisations put into practice has been widening. This gap is my subject – on stage and in my work with companies.
ExponentialTechnology · Markets · AI
The gapwidens every day – it is the argument for strategy.
LinearOrganisations · People · Culture
The gap is never closed by chance.
Three ways I work with BRUYSTENPARTNERS to close it.
-
01
Sovereign strategy
Scenario-based foresight that strengthens autonomy and shapes robust decisions.
-
02
Culture in motion
Leadership rituals and narratives that embed shared responsibility for change, transformation & innovation.
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03
Activating impact
Immersive games, input talks and experiences that translate strategy into action.
Tim Bruysten is the father of our digital transformation and of the Digital Unit.
Our customers’ positive response to our new strategy for the future was ‘outstanding’.
A radically new and exciting approach to leading organisations through transformation.
The future is a practice.
On my travels, by the sea, or cooking in my kitchen, with jazz vinyl on the turntables.
Married, one daughter. Between Paris and Düsseldorf.
